Product Design Leader
Used this page?
Happy to help :D
NPCI Common Library for UPI
Designed for NPCI @Juspay • Oct 2016/June 2018
नमस्ते & hello there,
I’m a multidisciplinary Designer with a focus on Product Design & Accessible User Experience, from Bangalore, India.
Designing end-to-end digital product for enterprises, startups and agencies since 2012.
I have helped ship software, engage audiences, and grow businesses in a variety of domains
B2B SaaS POS apps
- @Pine Labs, 2024
- for merchant, POS payment app & EMI World app
- India, SEA, MENA market
B2B SaaS Enterprise app
- @Pine Labs, 2023
- for merchant POS payment routing, “Smart Routing”
- Achieving 98% efficiency
- India market
B2B SaaS apps
- @Ekacare, 2021
- for doctors’ practices (intelligent medical digital prescription) web, mobile and responsive.
B2C Web app
- @Cleartrip, @Goibibo, 2013
- for booking and managing travel itineraries.
- one-click bookings, with varied route choices
- India market
P2P Financial mobile app
- @Juspay, 2016
- BHIM app V1.0, hybrid app, for NPCI/GoI
- 10million downloads in 10 days of launch
- India market
B2B Mobile SDK
- @Juspay, 2017
- for merchants across industry to increase payment conversion
- 3~5% conversion achieved
- ~3million+ transactions/day
My experience working with diverse clients and projects has exposed me to a wide range of challenges, and that variety has helped me develop a keen sense for understanding and creating within complex technical ecosystems.
Works
Reaching over a billion Indian users every month, my designs are widely and actively utilised.
Pine Labs Payments PoS app
Pine Labs EMI World PoS app
Juspay Mobile SDK
Eka.care Digital Prescription (SaaS / Web app)
BHIM App V1.0 – V1.6 (Hybrid / Android / iOS) for NPCI
About
As a designer, I try to blend form and function to achieve business goals and user need.
Engineering
2001–2005
→
2D Animator
2005–2006
→
Teacher
2006–2007
→
Designer
2007–Present
→
AI Music Artist**
2024–Present
Over 19 years of experience in product, UX, UI, and interaction design across multiple industries, including fintech, in-store payment, e-commerce, health tech, on demand transportation, and IT services.
Throughout my career, I have worked with esteemed clients such as,
Pine Labs
Android
Fintech
POS / In-Store Payment
B2B
Ola Cabs
Android / iOS
Fintech
On Demand Transportation
B2B
B2C
Eka.care
Web App / Android / iOS
Health Tech
B2B
Instamojo.com
Web App
Fintech
E-commerce
B2B
Juspay.in/NPCI (National Payments Corporation of India)
Web App / Hybrid / Android / iOS
B2B
Fintech
B2C
Goibibo.com
Cleartrip.com
Web App
Travel
B2C
Infosys
Web app
Enterprise
B2B
California Academy of Sciences
iOS
Museum / ED Tech
D2C
SAP
Web App / Jive Clearspace
Enterprise
B2C
Apple
Web App / Jive Clearspace
Enterprise
B2C
MTV
Android / iOS
Social Network
D2C
